ARCHIVE: Spring 2002
Mass Communication (MCO)

MCO 110 Introduction to Mass Communication. (3)
fall and summer
Organization, function, and responsibilities of the media and adjunct services. Primary emphasis on newspapers, radio, television, and magazines. Credit is allowed for only MCO 110 or 120. Prerequisite: ENG 101 or 105 or 107.
General Studies: SB

MCO 120 Media and Society. (3)
fall and spring
Role of newspapers, magazines, radio, television, and motion pictures in American society. Credit is allowed for only MCO 120 or 110. Designed for nonmajors.
General Studies: SB

MCO 402 Mass Communication Law. (3)
fall, spring, summer
Legal aspects of the rights, privileges, and obligations of the press, radio, and television. Prerequisites: 70 hours; major professional status in Broadcasting or Journalism.
General Studies: L

MCO 418 History of Mass Communication. (3)
fall and spring
American journalism from its English and colonial origins to the present day. Development and influence of newspapers, magazines, radio, television, and news gathering agencies.
General Studies: SB, H

MCO 421 News Problems. (3)
spring
Trends and problems of the news media, emphasizing editorial decisions in the processing of news. Prerequisite: 9 hours in mass communication/journalism/telecommunication courses or instructor approval.

MCO 430 International Mass Communication. (3)
fall and spring
Comparative study of communication and media systems. Information gathering and dissemination under different political and cultural systems.
General Studies: G

MCO 450 Visual Communication. (3)
fall, spring, summer
Theory and tradition of communication through the visual media with emphasis on the continuity of traditions common to modern visual media.
General Studies: HU

MCO 456 Political Communication. (3)
fall and spring
Theory and research related to political campaign communication. The persuasive process of political campaigning, the role of the media, the candidate, and image creation.
General Studies: SB

MCO 460 Race, Gender, and Media. (3)
spring
Readings seminar designed to give a probing examination of the interface between AHANA Americans and the mass media in the United States. Lecture, discussion. Cross-listed as AFR 460. Credit is allowed for only AFR 460 or MCO 460.
General Studies: C

MCO 463 Introduction to Media Statistics. (3)
fall and spring
Introduction to statistical analysis as applied to the mass media. Prerequisite: major professional status in Broadcasting or Journalism.

MCO 470 Issues Management and Media Strategy. (3)
fall
Strategic aspects of media planning and management in public relations, public affairs, crisis communication lobbying, media ethics, and government relations. Seminar. Prerequisite: JRN 401 or instructor approval.

MCO 494 Special Topics. (3)
not regularly offered

MCO 501 Newswriting and Reporting. (3)
fall
Designed for graduate students in the M.M.C. program who have undergraduate degrees in nonjournalism areas. Objective is to teach fundamentals of writing and reporting. Lecture, lab. Prerequisite: acceptance into M.M.C. graduate program.

MCO 503 Press Freedom Theory. (3)
spring
Examines philosophical and legal aspects of press freedom. Emphasis on First Amendment theory evolution from 1791 to present.

MCO 510 Research Methodology in Mass Communication. (3)
fall and spring
Identifies research problems in mass communication. Overview of questionnaire construction. Attention to survey, historical, content analysis, experimental, and legal research methods.

MCO 520 Mass Communication Theories and Process. (3)
fall
Analyzes various theoretic models of mass communication with emphasis on the applications of these theories to various professional communication needs.

MCO 522 Mass Media and Society. (3)
spring
Mass media as social institutions, particularly interaction with government and public. Emphasis on criticism and normative statements.

MCO 530 Media Ethics. (3)
fall
Ethical conventions and practices of print and electronic media as they relate to the government and private sectors of the society.

MCO 531 Broadcast Journalism. (3)
spring
News and information practices of networks, stations, and industry. Practice in writing, reporting, and editing with emphasis on video. Lecture, lab. Prerequisite: MCO 501.

MCO 540 Historical/Legal Methods. (3)
spring
Introduces legal and historical methods necessary to conduct qualitative mass communication research. Prerequisite: M.M.C. graduate student.

MCO 560 Arizona Media Law. (3)
fall
Case study approach of first amendment issues, media access, libel, confidentiality, and invasion of privacy as applied to media organizations in Arizona. Lecture, seminar.

MCO 593 Applied Project. (1 – 12)
not regularly offered

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