Study in the field of marketing involves analysis of how organizations plan, organize, deploy, and control their resources to achieve market objectives. Focus is placed on market forces, growth, and the deployment of firms in competitive markets and on the marketing strategy and tactics of the firm. Through the proper selection of courses, a student may prepare for a career in
The major in Marketing consists of 18 semester hours. The following courses must be included:
| MKT 302 | Fundamentals of Marketing Management (3) |
| MKT 304 | Consumer Behavior (3) |
| MKT 451 | Marketing Research (3) |
| MKT 460 | Strategic Marketing L2 (3) |
| Total: 12 |
To complete the major, students, in consultation with their faculty advisors, select six additional hours from among the following list of courses:
| MKT 301 | Principles of Advertising (3) |
| MKT 310 | Principles of Selling (3) |
| MKT 311 | Creative Strategy in Marketing (3) |
| MKT 411 | Sales Management (3) |
| MKT 412 | Promotion Management (3) |
| MKT 424 | Retail Management (3) |
| MKT 430 | Marketing for Service Industries (3) |
| MKT 434 | Industrial Marketing (3) |
| MKT 435 | International Marketing (3) |
| MKT 484 | Internship (3) |
MAJOR PROFICIENCY REQUIREMENTS
Students must receive grades of “C” or higher in upper-division courses for the major. If a student receives a grade below “C” in any course in the major, this course must be repeated. If a second grade below “C” is received in either an upper-division course in the major already taken or in a different upper-division course in the major, the student is no longer eligible to take additional upper-division courses in the major.
GRADUATION REQUIREMENTS
In addition to fulfilling major requirements, students seeking a degree must meet all university and college requirements. See the university graduation requirements and college requirements.
GRADUATE PROGRAMS
The department offers a distinctive M.B.A. curriculum in services marketing and management. For more information, see the Graduate Catalog.
Omnibus Courses: See omnibus courses that may be offered.
1998–99 General Catalog Table of Contents
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